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Guide

Buying direct from China vs through an EU supplier

By the Empty Vapes trade desk. Published 2026-08-20, last updated 2026-08-20. How we write these.

Two legitimate routes to the same hardware. The right one depends on your volume, your cash position and how much import work you want to own. Here is what each route actually costs you.

The two routes, plainly

Almost all vape hardware is manufactured in China. If you want to import vape hardware from China you can buy from the factory and handle the import yourself, or buy from a supplier that has already imported it into the EU. The factory quote is lower in the first case. Whether the landed cost is lower depends on volume, and whether the total cost is lower depends on what your own time and cash are worth.

The comparison below assumes the same hardware in both cases, whether that is 510 cartridges, empty disposables or batteries.

How the two routes compare

Direct import versus buying from an EU supplier
 Direct from the factoryThrough an EU supplier
Unit priceLower at the factory gateHigher, with import work included
Minimum orderSet by the factory, often a full production runLower. From around 500 units, no container minimum
FreightYou book it, and lithium cells are dangerous goodsAlready landed or arranged for you
Customs clearanceYour EORI, your commodity code, your declarationDone before the goods reach you
Import VAT and dutyPaid at import, recovered or deferred laterHandled on an EU invoice
Cash tied upDeposit to delivery, often several monthsOrder to delivery, on trade terms
DocumentationYou request and chase itCE, RoHS, REACH and battery docs on request
If a batch is wrongDispute across jurisdictions, goods already paid forOne EU counterparty under EU contract law
RestockingFull lead time again from zeroFaster when the item is in EU stock
SuitsHigh, stable volume with import capability in-houseLaunches, tests, mixed ranges, low volume

When buying direct is the better choice

It is, and this is worth saying plainly rather than burying. Buy direct when three things are true at once.

  • Your volume is high and stable. If you reorder the same SKU in container quantities several times a year, the per-unit saving is real money and the fixed costs of clearance are spread thin.
  • You already import. You have an EORI number, a customs broker you trust, a freight forwarder who handles lithium batteries, and someone whose job includes chasing a factory in a different time zone.
  • You can carry the cash and the risk. Deposit paid months before revenue, the full quantity accepted on arrival, and a quality dispute that you settle without local legal recourse.

If all three hold, an intermediary is a cost you do not need. Say so to any supplier who tells you otherwise.

When the EU layer earns its margin

The other side is equally specific. It earns its margin when your order is smaller than a production run, when you are launching and do not yet know which variant sells, when you need four categories from three different manufacturers on one invoice, or when a delay of six to ten weeks on a restock would cost you a listing. Low minimums from around 500 units and no container requirement exist to make a test order possible. Made-to-order runs take around six weeks, and items held in EU stock ship faster than that.

Customs, VAT and freight, without the guesswork

Three things trip up first-time importers, and none of them are about price.

Classification. Every item needs a commodity code, and the code sets the duty rate. Batteries, empty cartridges and complete devices do not necessarily share one. Get the codes confirmed by a customs broker against the actual goods before you ship, not after, because a reclassification at the border holds the whole consignment.

Import VAT. Import VAT is payable when the goods enter free circulation. A VAT-registered business normally recovers it or accounts for it under whichever scheme its member state operates, so it is a cashflow cost rather than a permanent one. Ask your accountant which scheme applies where you import, because the answer changes how much cash you need on the day of clearance.

Lithium cells are dangerous goods. Batteries and battery-containing devices ship under UN3480 and UN3481 with declarations, packaging and labelling requirements, and air freight carries restrictions that sea freight does not. This is a question for your freight forwarder before you agree an Incoterm, not after. Note which Incoterm the factory quoted: EXW, FOB and DDP put very different amounts of work and liability on you.

Counterparty risk and documentation

Direct import concentrates risk on one relationship you cannot easily enforce. Payment is usually a deposit against a proforma invoice, sometimes to a company you have met only by video call. If the goods arrive wrong, the goods are already paid for and the seller is outside your legal system. Reduce this with staged payments, a pre-shipment inspection by a third party, and a small first order before a large one.

Documentation is the second gap. CE, RoHS, REACH and EU Battery Regulation documentation exists for most hardware, but a factory does not always volunteer it and a test report for a similar model is not a report for yours. Ask for documentation that names the exact model and check the dates. Whichever route you use, the business first placing the product on the EU market holds the WEEE and battery registrations and the GPSR responsible-person role. That is you, and importing yourself does not move it. See compliance for what sits where.

Compare landed cost, not quotes

The number that decides this is landed cost per sellable unit. Take the factory price, add freight, dangerous-goods handling, insurance, clearance and broker fees, duty, inland transport, storage, and the units you scrap or write off. Divide by the units you can actually sell. Then add the cost of the cash sitting still between deposit and first sale. Compare that against the EU quote. Sometimes direct wins by a wide margin. Sometimes, at 500 or 2,000 units, it does not win at all. Run it before you decide, and see the MOQ guide for what sets the minimum on each side.

FAQ

Is it cheaper to import vape hardware from China directly?
The unit price is lower. The landed cost may not be, once you add freight, dangerous-goods handling, customs clearance, duty, broker fees, storage and the units you write off. Compare landed cost per sellable unit, not the factory quote, and include the cash tied up between payment and sale.
Do I pay VAT twice if I buy from an EU supplier instead of importing?
No. On a direct import you pay import VAT at clearance, which a VAT-registered business normally recovers or accounts for under the scheme its member state operates. On an EU purchase, VAT is handled on the invoice. Either way you are not paying it twice, but the direct route ties the cash up until the return is settled.
Who is responsible for EU compliance if I import myself?
You are. The business that first places the product on the EU market holds the WEEE and battery producer registrations, the GPSR responsible-person role and the technical file. Importing directly does not remove that duty and it does not pass to the factory.

Sources

Trade guidance for B2B buyers, not legal advice. We sell empty hardware only; you are responsible for the fill and for finished-product compliance in your market.

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